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Content Writer

Company: AAFMAA Wealth Management & Trust LLC
Location: Fayetteville
Posted on: January 16, 2020

Job Description:

AAFMAA Wealth Management & Trust LLC (AWM&T), a wholly owned subsidiary of the American Armed Forces Mutual Aid Association (AAFMAA), offers investment management, financial planning, and trust services exclusively to members of the military community. AWM&T is growing fast and needs a smart, energetic professional to join our marketing team as the Content Writer. - Objective: --- Reporting to the AWM&T Chief Growth Officer and working as a key member of the firm's marketing team, the Content Writer will research wealth management and personal finance topics and write clear marketing copy to promote our services. - We Offer: - --- An opportunity to join a smart team passionate about their mission, build a rewarding career at a rapidly growing young company, and make a positive impact on the lives of current and veteran military families. --- Competitive base salary plus bonus and comprehensive benefits. Scope & Responsibilities: --- Research trending wealth management and personal finance topics --- Generate content ideas --- Write clear, concise, eye-catching, and innovative marketing copy to promote our financial services --- Create social media and short to medium length article copy --- Prepare well-structured drafts using Content Management Systems --- Interview members for testimonials --- Proofread blog posts before publication --- Work closely with content managers and external vendors --- Coordinate with marketing staff and graphic designers to illustrate articles --- Conduct keyword research and use SEO guidelines to increase web traffic --- Identify customers' needs and gaps in our content and recommend new topics --- Identify "missing links" - on website and create content to fill them - --- Rapidly atomize webinars and other pillar content, creating a range of derivative content pieces --- Ensure consistency with AAFMAA brand guidelines (style, fonts, images, and tone) Education & Skills Required: --- Excellent writing and editing skills in English --- Proven work experience as a Content Writer, Copywriter or similar role --- Portfolio of published articles --- Experience doing research using multiple sources --- Ability to collaborate with a team in a production environment, digesting feedback and correcting course --- Finance industry experience --- Prior military experience as a servicemember or spouse desired --- Hands-on experience with Content Management Systems - --- Bachelor's degree in Marketing, English, Journalism or related field, and a commitment to life-long learning

Keywords: AAFMAA Wealth Management & Trust LLC, Fayetteville , Content Writer, Advertising , Fayetteville, North Carolina

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