SEO Lead, Student Loans

Company: Credible
Location: Durham
Posted on: February 17, 2026

Job Description:

Job Description Job Description Who is Credible? We are a marketplace where users can compare personalized, prequalified rates and quotes from multiple lenders and carriers, for student loans, mortgages, personal loans, and insurance. We're challenging the status quo by giving power to the consumer. We believe in a world where 'ethical', 'lending', and 'insurance' can coexist, so we set out to build innovative platforms that actually work for customers. Our mission is to help people find the best loan or insurance policy possible. We believe researching and buying loans or insurance shouldn't be confusing or complex, so we've focused on simplicity. About the Role: Credible is looking for a data-driven, results-oriented SEO Lead to join our team. Level up your SEO career and challenge yourself by working in one of the most competitive financial services sectors. This role is responsible for the strategy, planning and execution of content-driven SEO strategies across Credible's Student Loans vertical. As an SEO Lead, you will be committed to leading the expansion of our search visibility in collaboration with Credible's content and product teams. This position is perfect for someone skilled in creating innovative strategies and with practical experience securing top positions on important SERPs. The ideal candidate should be eager to build the strategy, executive it, and report on results. This position requires a strong understanding of all facets of SEO—ranging from on-page elements to technical and off-page factors—as well as robust business insights. The role is full-time and 100% remote. Compensation is based on experience. You're a great fit for this role if you're: A strong SEO background, evidenced by ranking highly on competitive keywords. Naturally curious and resourceful and are willing to take initiative to gather data/information Able to leverage data to quantify upside and justify investment Able to demonstrate a top-class understanding of on-page SEO Familiar with building high quality pages at scale Unrelenting in your desire to beat the competition Eager to work in a dynamic start-up environment where an opportunity for ownership and impact is significant Excited to take on the challenges of AI in search Responsibilities: Develop and articulate a vision and strategy to enhance the performance of Credible.com's student loans content Manage content workflow based on an understanding of production timelines Conduct extensive topical and competitive research and interpret user intent to produce best-in-class content briefs Pair keyword research with business data to inform recommendations Craft and test SEO hypotheses Identify, quantify and manage SEO & AI opportunities that would increase overall organic traffic and generate new qualified leads Perform regular SEO audits and optimizing exercises Consult and provide recommendations to an array of different internal teams Assist in driving strategy and execution of Credible's content optimization engine, ensuring our content ranks as high as possible at all times Conduct on-page analysis at scale to ensure proper keyword targeting for Credible pages Monitor organic search performance of top competitors sites in our verticals. Deliver recurring SEO performance reports, provide actionable insights for senior executives and stakeholders, collaborate on quarterly progress reviews and forecasts Stay up to date on industry trends and continually expand SEO knowledge Education and Experience: 3 years of experience working in SEO, digital content, and/or marketing with proven results Ability to strategize, plan, implement and monitor multiple projects independently Experience quantifying the impact of your SEO recommendations, both before and after implementation Experience with SEO software a (Google Search Console, Google Analytics, Ahrefs, SEMRush, ScreamingFrog, etc) Resourcefulness to research and seek out relevant information when needed Experience writing content briefs and technical briefs for content production and technical projects Excellent communication and interpersonal skills, with the ability to collaborate under pressure on time-critical initiatives Posses a problem-solving, detail oriented and analytical mindset Ability to inspect HTML and explain its impact to SEO Strong command of the English language, including spelling and rules of composition and grammar Superior attention to detail, organization and strong project management skills Experience managing hundreds of pages or more at a minimum Experience working within WordPress and other content management systems Bachelor's degree in marketing, business, journalism, communications, information technology or a related field preferred Credible is open to hiring candidates in the following locations: California, Florida, Georgia, Illinois, Kansas, Kentucky, Maine, Massachusetts, Michigan, Missouri, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, Washington Pursuant to state and local pay disclosure requirements, the pay ranges for this role, with final offer amount dependent on education, skills, experience, and location, are listed below. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. View more details about Credible Benefits For high cost of labor markets such as but not limited to New York City and San Francisco: $80,400—$106,800 USD For all other US locations: $67,000—$89,000 USD Why work at Credible? We combine the intelligence, expertise, and confidence of a financial advisor with the approachability and honesty of a friend. In other words, we're the friend you always wish you had in finance. We are optimistic, challengers, trustworthy, clever, and smart. We are open and transparent. We strive to act as advisors by being friendly, objective, and open in our communication. We use language that is intelligent yet approachable. When appropriate, we'll drop in a bit of wit to position ourselves as a fresh, reliable voice in the financial world. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Keywords: Credible, Fayetteville , SEO Lead, Student Loans, PR / Public Relations , Durham, North Carolina