Product Marketing Manager
Company: 512Financial
Location: Raleigh
Posted on: February 18, 2026
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Job Description:
Job Description Job Description Are you passionate about
bridging the gap between groundbreaking technology and the market?
Do you have a strategic mindset and a creative flair for messaging
and positioning? If so, this is your chance to own the go-to-market
strategy, shape product narratives, and drive adoption in the
fast-evolving world of CPaaS and SaaS. About the Company: Our
client is a trailblazer in the CPaaS space, delivering cutting-edge
solutions that empower businesses to communicate more efficiently.
They thrive in an environment of innovation, collaboration, and
growth, where your work is valued, recognized, and impactful. What
You’ll Do: Define Market Positioning & Messaging : Develop
compelling, customer-centric messaging that clearly articulates the
value of CPaaS/SaaS products. Ensure product positioning is aligned
with the company’s brand and market needs. Market & Competitive
Research : Conduct market analysis, customer interviews, and
competitive research to identify trends and opportunities. Own
competitive intelligence efforts, working cross-functionally to
develop data-backed insights and competitive assets. Go-to-Market
Strategy & Execution: Lead product launches from start to finish,
ensuring seamless execution across product, sales, and marketing
teams. Partner with demand generation teams to create campaigns
that drive sales success. Align stakeholders on product roadmaps,
positioning, and launch goals. Technical & Product Expertise: Gain
deep product knowledge—build implementations yourself to understand
technical capabilities. Translate complex technical concepts into
clear, engaging marketing messaging. Develop sales demo flows and
scripts to showcase product value effectively. Content Creation &
Thought Leadership: Develop marketing collateral, including
datasheets, case studies, product videos, blog posts, and
presentations. Create compelling thought leadership content that
highlights industry trends and company expertise. Sales Enablement
& Customer Advocacy: Partner with sales teams to provide training,
tools, and resources that empower them to sell effectively. Work
closely with customers to develop success stories, testimonials,
and feedback loops for continuous improvement. Cross-Functional
Collaboration: Act as the key liaison between product, marketing,
and sales teams, ensuring strategic alignment. Foster collaboration
that enhances the customer journey and product adoption. What You
Bring to the Table: Bachelor’s degree in Marketing, Business, or a
related field; MBA is a plus. 3 years of product marketing
experience—ideally in CPaaS, SaaS, or a technology-driven
environment. Strong ability to translate complex technical features
into compelling, customer-friendly messaging. Experience leading
product launches and go-to-market strategies. Analytical
mindset—comfortable with Google Analytics, Tableau, or similar
tools. Proficiency with CRM & marketing automation tools (e.g.,
HubSpot, Salesforce, Marketo). Highly collaborative and able to
work cross-functionally while influencing without authority.
Exceptional communication, project management, and prioritization
skills. Benefits & Perks: Comprehensive Health Coverage: Medical
(employee covered 100%), dental, and vision plans to keep you and
your family healthy. Generous Paid Time Off: Recharge and refuel
with PTO and 10 paid company holidays. Retirement Savings: 401(k)
plan with a 4% company match to help you plan for the future.
Competitive Compensation: Earn a competitive salary plus
commission. Fun & Engaging Culture: Team-building events,
company-wide volunteer days, and a collaborative work environment.
Ready to Make an Impact?: If you're a strategic thinker who loves
product storytelling, market positioning, and driving adoption, we
want to hear from you! Apply today and be part of a team that’s
shaping the future of CPaaS and SaaS. Want to learn more about
512Financial? Check out our Recruitment and Talent Acquisition
Page! If you have any questions, please reach out to us here:
https://512financial.com/contact/ Powered by JazzHR xlnjUklDXX
Keywords: 512Financial, Fayetteville , Product Marketing Manager, PR / Public Relations , Raleigh, North Carolina
